![]() ![]() ![]() This was exactly the year when Jack Daniel died, and some sources mention that the black color was chosen for the label in honor of Mr. The iconic black-and-white label was introduced in 1911. Today the beverages of the brand, owned by Brown-Forman Corporation, are sold all over the globe. Jack Daniels is one of the most famous American brands of whiskey, which was established in 1975 in Tennessee. The square bottle is as easily identifiable as the iconic label itself. Inside the oval structure, there is the “Old No.7” insignia. The central part of the current label is an oval-shaped element with a kind of coiled strand around it. Generally, with every new version the presence of black became greater, while the decorative elements became simpler. Jack Daniel’s label has steadily evolved in the course of time. The beverage is not sold anywhere in the vicinity of the Distillery, as it is located in Moore, which is a dry county. The beverage is still made by the historic Jack Daniel Distillery in Lynchburg, Tennessee, where the first bottle was created by the legendary Jasper Newton “Jack” Daniel. Among all the US whiskey brands Jack Daniel’s boasts the largest sales volumes not only in the US, but in the world as well.
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